Saturday, August 31, 2019
Strategic, Tactical and Administrative Crime Analysis
Strategic, Tactical and Administrative Crime Analysis Talisa Mulligan Unit 2 Project CJ110: Introduction to Crime Analysis Professor Moore June 24, 2011 It is important to make sure that when a crime occurs, all the pieces of evidence are gathered, all the victims and witnesses are questioned separately and as soon as possible while the crime details are still fresh in their minds. An important question to ask the victims and witnesses is any description of the criminal, physical, sound of the criminal’s voice, what they were wearing, and any distinguishing marks, behavior or anything else that they noticed to help identify the criminal. In this project, I was to read three crimes that occurred and discuss what type of analysis I would use, clues to the different crimes that I could use to help identify the criminal, how the MO’s were similar and different, whether or not I suspect these crimes are tied together as a series, and what types of work products I would utilize to help identify the criminals. Upon reading these crime reports, I would use tactical analysis. Tactical analysis is used on a daily basis to look for potential crime patterns that may be beginning or already existing to help catch the criminal and prevent them from committing further crimes. I would refer to tactical analysis with these three incidences because I can identify similarities within the crime scenes, including the locations, dates, times, and descriptions of the offenders. When reviewing the information, I notice similarities in the three crimes which tells me this is a crime series. A crime series is multiple crimes committed by the same offenders. The similarities found from the information gathered from the scenes and witnesses that I noticed are the disguises the offenders wore, the places they robbed, the times of the night, the locations, and what they took. All three crimes had similar modus operandi (MO). The suspects entered the convenience stores at night, with guns in their hands, masks on their faces, and black hooded sweatshirts on. The suspects took the money from the registers and cartons of Marlboro cigarettes. In two of the three crimes, two suspects entered the store. One suspect entered the store in the third crime, however; was heard yelling to a second individual. The MO’s that differed from the three crimes are within the third crime. Only one suspect entered, and he actually struck the employee with the butt of the gun. That was the first physical incident that occurred within this series of crimes. Some clues to help identify the suspects are a tattoo of a spider with droplets of blood on one of the suspect’s right leg and he was a white male. Surveillance in the last two crimes were on surveillance and caught the incidents and the suspects’ car as they were leaving. The car was a tan Ford Taurus with temporary plates, the numbers weren’t seen. In the last robbery, the one male suspect who entered the store by himself, called the other suspect â€Å"Nemo†which could be a nickname the other suspect is known by. During the robbery, the suspects took cartons of Marlboro cigarettes, and although that is a popular brand, they may be have an over abundance of them or may be selling them. During the first robbery, the employee noticed the suspects were wearing gloves, but the employee in the second robbery did not notice if they were wearing gloves, and in the third robbery, there was no mention if gloves were worn, so there is a good chance the scene could supply fingerprints. And finally, in the last two robberies, the suspects were seen leaving eastbound on Mainstreet, which is a good indicator it is the direction of where they live or can be found. Work products I would utilize for this series of crime are briefings with the officers, so they will have knowledge of the crimes and any updated information on the suspects so they can keep an eye out while they are out on patrol. I would use crime bulletins and reports, which will allow me to see if similar reports have been made at other locations to help determine where the suspects are traveling and if more information is gathered on them. I would reach out to the media with special alerts to see if anyone has any further information. Utilizing charts and spreadsheets will help keep track of where the suspects have been and help predict where they may go, and what areas need to be patrolled more. In these three crimes, the suspects for the most part, remained consistant, and I think that while they continue to do so, it will make the job of the analysist and officers much easier to apprehend these individuals. It is very important that the victims of crimes are interviewed immediately with a follow up, to be certain that they are able to give as many clues as possible. References: N/A
Friday, August 30, 2019
Native culture
Native culture BY abra6766 Native Women's Roles in the Southwest In the Native American culture, women are not much talked about even though they do play an important role in the Native society. Women don't only serve as a housekeeper, which is the generally believed myth, but they rather do other thing like farming and crafting while the men were out hunting. Native Americans even believed that women had more healing powers than the men did and thus we have heard of more medicine women than medicine men.Also, to the native culture, music and dance is an important part of the culture. Even though throughout class we have learned that women play a lesser of a role in native music and dance, they actually do a lot more to provide to their society culturally. In my essay, I will be focusing on the roles of Native American women in the skills of music, dance and daily chores which are of particular importance to the Indian culture. We mainly focus on the southwestern region and how women in the southwest contribute which in many cases overlap with other regions.The music in the southwest includes styles such as Navajo and Apache and they hold agricultural ceremonies like Kachina. Southwest is believed to be known for its outstanding women's musical custom of using leg rattles which is used while they dance (Southwest Navajo Indians). Even though men are given importance while singing or dancing, women do play a supporting role in the dancing and singing and they are not completely ignored by the Indian community. Normally, women dance on their spots while men tend to move around in circles or other formations.Women also do sing, but many times men do the main stream singing, while the females accompany them. But in most cases women only accompany in the dancing or even ance solo without men rather than sing. These celebrations of dancing and singing occur during ceremonies held by the community. Two such celebrations that I found interesting and that played an impo rtant role in the native women's life were the Navajo coming of the age ceremony and the Navajo wedding ceremony.The Navajo coming of age ceremony is the celebration in the southwest region, of a girl undergoing puberty where she is no longer a girl but a woman. The ceremony includes a song sung by the medicine man to mark the change in the girl's status rom girl to woman. After the singing is done, she runs east and she is escorted by a few men whose purpose is to keep the evil spirit away. The Southwest is not the only tribe that holds ceremonies but the region of California also holds ceremonies as such Flower Girl which has a similar meaning behind the ceremony, but not necessarily the same ritual.The other ceremony is the Navajo wedding ceremony which is quite an unique ceremony because it is a custom in the Navajo culture where the groom gets married into the brides household which is different in the ase of the of the American tradition. It is said that the woman's family get s a son instead of losing a daughter which is the opposite in many different traditions. The groom gives up his family in order to adopt his bride's family and relative. Whenever the groom travels, he seeks shelter in the household of his bride's relatives rather than his own (Southwest Navajo Indians).Thus, ceremonies did give importance to women in tribal society. Another important aspect ot Native American culture is the regalia and clothing. Women were the seamstresses. They gave high importance to he making of clothing and they added in decorations and intricate details that signify deep meaning like power and stature (Native American Clothing). Women also made these clothings with care and tenderness as a symbol of love for their loved ones. Many of these outfits are made out of animals that were hunted by the men.Women treated animals as sacred beings and they made sure that did waste any part of the animal or animal product. Women's regalia include a skirt with legging and t he skirts differ according to tribe; also they would wear tunic style shirts. In any tribes, women actually wore dresses made out of buckskin. These unique clothing styles set the Indians apart from other cultures. When it comes to religion, women are believed to be more powerful. Even though there are some medicine men, women are commonly found doing the role medicine woman.They play an important role during ceremonies like the Navajo coming of the age ceremony. They are considered to have healing powers which lasts them through death. Women more easily become medicine woman because they are more familiar with medicinal herbs than the men (Medicine Woman). A woman is gifted her powers during her sleep by one of the spirits. One task of Native American women as a matter in fact every woman which goes unnoticed is their contribution to society with young and new members ( The Women's Role).This holds importance in Indian tribes because they are so small and compact they might not hav e enough members and without a new generation, none of the cultures or traditions would be passed down but would rather die off. Many Indian societies today face the danger of extinction because they do not have enough members to carry on with the traditions or many times these embers lack the interest in learning more about their culture. Women play an important role as a housekeeper and provide their children with basic knowledge about the tribal society and its importance.Therefore, it can be concluded that Native American women do play an important role in their society as clearly shown by the women of the southwestern region. Many of these duties performed by women overlap with other regions like the Northwest and Arctic. In most cases some of the rituals and traditions are the same with a slight difference. Even though it is elieved that men play a major role in the tribal society, it is not true because women play an equal role as men do and also contribute to their tribal so ciety.
Thursday, August 29, 2019
Company Profile of Rahimafrooz Bangladesh Ltdâ€Â
†[pic] Founder Late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh Limited 01. Background Rahimafrooz Bangladesh Limited was established in 1950A. D. as a trading company. Late A. C. Abdur Rahim was the proprietor in this time. From 1954 it was established as a limited company. In the new environment he had to start afresh. He had little capital. His main assets were self-confidence and a strong faith in the Almighty, which carried him through all the difficulties with a remarkable triumph. He finally established a small proprietary trading company named Rahimafrooz Co, in Chittagong in 1950 which was later incorporated on 15th April 1954, which is now Rahimafrooz (Bangladesh) Ltd. Rahimafrooz expanded rapidly into various trading items. Within 5 years, Mr. Rahim was able to enter into a joint venture with Lucas (UK) to set up a modern automotive battery factory. He acquired the principal company Lucas Service Ltd in 1980 which is now known as Rahimafrooz Batteries Ltd. Apart from business, he engaged himself in benevolent activities. All through his life he was respected for his values and caring attitude. After a few years he left that job and ventured into a small partnership business. During early 1940s, he got active in commercial trading of scarce items and gained valuable experience. In 1947, he decided to move to Chittagong to live in an environment of religious freedom. pic] Rahimafrooz Bangladesh Limited was started in business agreement with world famous England battery company Lucas from 1959. Later on, they established an ultramodern battery production factory in Nakhalpara Tejgaon, Dhaka with the â€Å"Lucas†Brand name. Then from 1980 it got license from the England Lucas Company collaborating technological and inf ormation support. He passed away on the 14th March 1982 in London leaving behind his dream, Rahimafrooz. At present Rahimafrooz has been producing and marketing various kinds of batteries like automotive battery, storage battery etc. Rahimafrooz Bangladesh Ltd. lso has been marketing world famous tire â€Å"Dunlop†. Now Rahimafrooz Bangladesh Ltd. is involved with various kinds of production distribution and agency ship business. 02. Vision â€Å"To be leader in each market segment by being the most preferred supply source of quality products and services with high degree of customer delight. †03. Mission Statement 1. †¢ Increase volume value share 2. †¢ Reduce per unit distribution cost 3. †¢ Increase product portfolio 4. †¢ Strength distribution network 5. †¢ Ensure quality people with high level commitment 6. †¢ Benchmark customer services. 04. Milestones |1954 |Incorporated by Mr. A. C. Abdur Rahim | |1959 |Distributorship of Lucas Battery | |1978 |Exclusive distributorship of Dunlop tyre | |1980 |Acquisition of Bangladesh operations of Lucas UK | |1985 |First producer of industrial battery | |1985 |Pioneering Solar Power in collaboration with BP | |1992 |First ever battery exports to Singapore | |1993 |Launched Rahimafrooz Instant Power System | |1994 |Acquisition of Yuasa Batteries (Bangladesh) Ltd and launched Excel Retreads. |1997 |Attained ISO 9002 certification for RBL operations | |2000 |First India office opened in Ahmedabad | |2001 |Awarded â€Å"Bangladesh Enterprise of the Year†| |2001 |Attained ISO 14001:1996 for RBL operations | |2001 |Launched â€Å"Agora†– the first ever retail chain | |2002 |Launched Rahimafrooz Energy Service promoting distributed power | |2003 |Established Rahimafrooz CNG Ltd. |2003 |Awarded â€Å"National Export Trophy†| |2004 |Metro net Bangladesh, a fiber optic based digital solution p rovider for data communication, launched in joint | | |venture with Flora Telecom | |2004 |Received McGraw-Hill Platt Global Energy Award for Renewable Energy | |2004 |The Group celebrated its 50th anniversary on April 15, with a renewed, enhanced commitment to being successful | | |while upholding its core values | |2006 |Received the â€Å"Ashden Award†for Sustainable Energy | |2009 |Established Rahimafrooz Globatt Limited and Rahimafrooz Accumulators  limited | |2009 |Rahimafrooz launched multi brand consumer electronics outlet UREKA | |2009 |Rahimafrooz launched world renowned consumer electronics brand Daewoo | |2010 |Rahimafrooz Inaugurates its biggest and most modern warehouse at Hemayatpur, Savar. | 05. Product Service Products: Rahimafrooz mainly deals with electronics products like (TV, FRIEDGE, IPS, BATTERY, TYRE, LUBRICANTS etc). The brands that Rahimafrooz launch are given below†¦ [pic] Service: Rahimafrooz Ba ngladesh Ltd service center is situated in 13 Mahakhali commercial areas in Dhaka. Here the product of Rahimafrooz is sold and servicing also. Here the service is done in modern computerized system. The complaints are also solved and handle from here. [pic] 06. Organization chart [pic] 07. Awards Achievements [pic]  [pic]   [pic] Asia’s Best Brand       Asia’s Best Employer     C FE, CSR            CMO Award 2010     CMO Award 2010           Award 2008 [pic]    [pic]     [pic] Brand Leadership         Ashden Award      National Export Trophy     Award 2008            Award 2006           Award 2001-2002 08. Delivery Network The manufacturer and wholesaler must decide how to distribute their products. Working through the whole sellers, dealers or agents generally is easiest way of entering in the market. Whole sellers and dealers consider about cost and traffic flow, commission before keeping a product in the store. Location is less a concern for products or services that customers are willing to go out of their way to find. 08. 1: Dealers They are the authorized vendor who deals with the specific brand. (John M. Rathmell, Manager of the Marketing Function. John Wiley Sons, Inc. ) 08. 2: Retailers Traditional: Home to home, general stores, single line stores, specialty shops, department stores, catalog retailers, planned shopping centers The Mass Marketers: Supermarkets and discount houses (John M. Rathmell, Managing the Marketing Function. John Wiley Sons, Inc. ) 08. 3: Wholesalers Definition: Wholesaling is concerned with the activities of those persons or establishments who sell to retailers and other merchants, or to industrial, institutional, and commercial users. But who do not sell in significant amounts to ultimate consumers. But in the tyre market, the wholesaler serves the purpose of the retailer at the same time. Functions from the producer perspective: provide part of selling Four strategies can be produced through the tows matrix. SO strategy represents internal strength to take advantage with the external environment. WO strategy represents the internal weakness and to overcome that weakness by the external opportunity. ST strategy represents the strength of the company and to over come that the threat by the strength. WT strategies are defensive tactics directed at reducing internal weakness and avoiding external threats. 09. Advertising Promotion [pic] Rahimafrooz Company limited carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and convincing message about the organization and its products. [pic]Rahimafrooz is using all kinds of promotional afford including: †¢Print Media †¢Broadcast media †¢Outdoor Media †¢Internet Websites Rahimafrooz is using huge promotional afford in print media. This is the biggest promotional afford of the company. They are giving advertisement on the news paper, they are also publishing there own newsletter service through by them. [pic] [pic] Promotion, in its broadest sense, provides extra incentives for any group that is an important factor in the marketing of a brand. It is most often directed to the consumer or to the trade or other influential group. It is used to encourage sales or purchase a product. (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 1: TRADE SALES PROMOTION TECHNIQUES Push Policy emphasizes promotions focused on the next intermediary. Trade sales promotion techniques-stimulate wholesalers and retailers to carry products and to market them aggressively. Producers use sales promotion techniques to encourage resellers to carry their products and to promote them more effectively. 09. 2: TYPES OF SALES PROMOTIONS Samples (offer consumer for trail), Coupon (certificate that gives buyer savings), Cash refund (Refund money who send a proof of purchase), Price pack (Reduce price marked by producer), Patronage reward (reward for regular use), Discounts (direct reduction of price), Allowance (money offered to the seller to feature the manufactures product) (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 3: PREMIUM ITEMS OFFER Offer free or at minimum cost as a bonus. Use to attract competitors customers, different sizes of established products. Study identified from the net that Burger King with the Lion King movie was offered few years back in USA. 10. SWOT Analysis The SWOT analysis is a valuable step in your situational analysis. Assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. 10. 1: Strength o High company reputation. o Enable to provide much more customer satisfaction than competitors. o Higher product quality. o Provide higher service quality. o Distribution effectiveness is better than the others. o Strong management team enables to provide geographical coverage. o Able to launch a new product faster than the competitor o Financial position is much more stable than the other. 10. 2: Weakness o The major weakness of Rahimafrooz is the internal conflict of the management. Working sprit sometimes hampered by management conflict of the organization. o Though Rahimafrooz has a very good team for the marketing plan, but not all the people are experienced. o Communication barrier is the major weakness of the organization. o Expectation of the top management is very high. Sometimes they set very high target which is not achievable at all time. Sometimes it becomes burden for the employee. 10. 3: Opportunity o To get new customers after modification. o To provide more qualities in products. o Providing more benefit for products to increase more customer satisfaction. o Increasing the advertisement. o Increasing the distribution channel. Incentive for the employee who dose outstanding performance in their respective area. 10. 4: Threat o Major threat arises from the new entrants. o Many competitors in the electronic market. o Unethical competition. Such as, price cut, advertising, giving gift by the competitor may threaten position of Unilever. o Following th e same strategy by the competitors. o Worsening law and order situation of the country. o Availability of the substitute product in the market. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ MANAGING DIRECTOR ACCOUNTS MANAGER REGIONAL MANAGER DISTRIBUTION MANAGER MARKETING MANAGER CHIEF OPERATION OFFICER PRODUCT MANAGER ADMIN MGR C F MANAGER NI SYSTEM DIRET SALE RETAIL MGR Company Profile of Rahimafrooz Bangladesh Ltd††[pic] Founder Late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh Limited 01. Background Rahimafrooz Bangladesh Limited was established in 1950A. D. as a trading company. Late A. C. Abdur Rahim was the proprietor in this time. From 1954 it was established as a limited company. In the new environment he had to start afresh. He had little capital. His main assets were self-confidence and a strong faith in the Almighty, which carried him through all the difficulties with a remarkable triumph. He finally established a small proprietary trading company named Rahimafrooz Co, in Chittagong in 1950 which was later incorporated on 15th April 1954, which is now Rahimafrooz (Bangladesh) Ltd. Rahimafrooz expanded rapidly into various trading items. Within 5 years, Mr. Rahim was able to enter into a joint venture with Lucas (UK) to set up a modern automotive battery factory. He acquired the principal company Lucas Service Ltd in 1980 which is now known as Rahimafrooz Batteries Ltd. Apart from business, he engaged himself in benevolent activities. All through his life he was respected for his values and caring attitude. After a few years he left that job and ventured into a small partnership business. During early 1940s, he got active in commercial trading of scarce items and gained valuable experience. In 1947, he decided to move to Chittagong to live in an environment of religious freedom. pic] Rahimafrooz Bangladesh Limited was started in business agreement with world famous England battery company Lucas from 1959. Later on, they established an ultramodern battery production factory in Nakhalpara Tejgaon, Dhaka with the â€Å"Lucas†Brand name. Then from 1980 it got license from the England Lucas Company collaborating technological and inf ormation support. He passed away on the 14th March 1982 in London leaving behind his dream, Rahimafrooz. At present Rahimafrooz has been producing and marketing various kinds of batteries like automotive battery, storage battery etc. Rahimafrooz Bangladesh Ltd. lso has been marketing world famous tire â€Å"Dunlop†. Now Rahimafrooz Bangladesh Ltd. is involved with various kinds of production distribution and agency ship business. 02. Vision â€Å"To be leader in each market segment by being the most preferred supply source of quality products and services with high degree of customer delight. †03. Mission Statement 1. †¢ Increase volume value share 2. †¢ Reduce per unit distribution cost 3. †¢ Increase product portfolio 4. †¢ Strength distribution network 5. †¢ Ensure quality people with high level commitment 6. †¢ Benchmark customer services. 04. Milestones |1954 |Incorporated by Mr. A. C. Abdur Rahim | |1959 |Distributorship of Lucas Battery | |1978 |Exclusive distributorship of Dunlop tyre | |1980 |Acquisition of Bangladesh operations of Lucas UK | |1985 |First producer of industrial battery | |1985 |Pioneering Solar Power in collaboration with BP | |1992 |First ever battery exports to Singapore | |1993 |Launched Rahimafrooz Instant Power System | |1994 |Acquisition of Yuasa Batteries (Bangladesh) Ltd and launched Excel Retreads. |1997 |Attained ISO 9002 certification for RBL operations | |2000 |First India office opened in Ahmedabad | |2001 |Awarded â€Å"Bangladesh Enterprise of the Year†| |2001 |Attained ISO 14001:1996 for RBL operations | |2001 |Launched â€Å"Agora†– the first ever retail chain | |2002 |Launched Rahimafrooz Energy Service promoting distributed power | |2003 |Established Rahimafrooz CNG Ltd. |2003 |Awarded â€Å"National Export Trophy†| |2004 |Metro net Bangladesh, a fiber optic based digital solution p rovider for data communication, launched in joint | | |venture with Flora Telecom | |2004 |Received McGraw-Hill Platt Global Energy Award for Renewable Energy | |2004 |The Group celebrated its 50th anniversary on April 15, with a renewed, enhanced commitment to being successful | | |while upholding its core values | |2006 |Received the â€Å"Ashden Award†for Sustainable Energy | |2009 |Established Rahimafrooz Globatt Limited and Rahimafrooz Accumulators  limited | |2009 |Rahimafrooz launched multi brand consumer electronics outlet UREKA | |2009 |Rahimafrooz launched world renowned consumer electronics brand Daewoo | |2010 |Rahimafrooz Inaugurates its biggest and most modern warehouse at Hemayatpur, Savar. | 05. Product Service Products: Rahimafrooz mainly deals with electronics products like (TV, FRIEDGE, IPS, BATTERY, TYRE, LUBRICANTS etc). The brands that Rahimafrooz launch are given below†¦ [pic] Service: Rahimafrooz Ba ngladesh Ltd service center is situated in 13 Mahakhali commercial areas in Dhaka. Here the product of Rahimafrooz is sold and servicing also. Here the service is done in modern computerized system. The complaints are also solved and handle from here. [pic] 06. Organization chart [pic] 07. Awards Achievements [pic]  [pic]   [pic] Asia’s Best Brand       Asia’s Best Employer     C FE, CSR            CMO Award 2010     CMO Award 2010           Award 2008 [pic]    [pic]     [pic] Brand Leadership         Ashden Award      National Export Trophy     Award 2008            Award 2006           Award 2001-2002 08. Delivery Network The manufacturer and wholesaler must decide how to distribute their products. Working through the whole sellers, dealers or agents generally is easiest way of entering in the market. Whole sellers and dealers consider about cost and traffic flow, commission before keeping a product in the store. Location is less a concern for products or services that customers are willing to go out of their way to find. 08. 1: Dealers They are the authorized vendor who deals with the specific brand. (John M. Rathmell, Manager of the Marketing Function. John Wiley Sons, Inc. ) 08. 2: Retailers Traditional: Home to home, general stores, single line stores, specialty shops, department stores, catalog retailers, planned shopping centers The Mass Marketers: Supermarkets and discount houses (John M. Rathmell, Managing the Marketing Function. John Wiley Sons, Inc. ) 08. 3: Wholesalers Definition: Wholesaling is concerned with the activities of those persons or establishments who sell to retailers and other merchants, or to industrial, institutional, and commercial users. But who do not sell in significant amounts to ultimate consumers. But in the tyre market, the wholesaler serves the purpose of the retailer at the same time. Functions from the producer perspective: provide part of selling Four strategies can be produced through the tows matrix. SO strategy represents internal strength to take advantage with the external environment. WO strategy represents the internal weakness and to overcome that weakness by the external opportunity. ST strategy represents the strength of the company and to over come that the threat by the strength. WT strategies are defensive tactics directed at reducing internal weakness and avoiding external threats. 09. Advertising Promotion [pic] Rahimafrooz Company limited carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and convincing message about the organization and its products. [pic]Rahimafrooz is using all kinds of promotional afford including: †¢Print Media †¢Broadcast media †¢Outdoor Media †¢Internet Websites Rahimafrooz is using huge promotional afford in print media. This is the biggest promotional afford of the company. They are giving advertisement on the news paper, they are also publishing there own newsletter service through by them. [pic] [pic] Promotion, in its broadest sense, provides extra incentives for any group that is an important factor in the marketing of a brand. It is most often directed to the consumer or to the trade or other influential group. It is used to encourage sales or purchase a product. (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 1: TRADE SALES PROMOTION TECHNIQUES Push Policy emphasizes promotions focused on the next intermediary. Trade sales promotion techniques-stimulate wholesalers and retailers to carry products and to market them aggressively. Producers use sales promotion techniques to encourage resellers to carry their products and to promote them more effectively. 09. 2: TYPES OF SALES PROMOTIONS Samples (offer consumer for trail), Coupon (certificate that gives buyer savings), Cash refund (Refund money who send a proof of purchase), Price pack (Reduce price marked by producer), Patronage reward (reward for regular use), Discounts (direct reduction of price), Allowance (money offered to the seller to feature the manufactures product) (Principal of marketing 8th edition Philip Kotler, Gary Armstrong) 09. 3: PREMIUM ITEMS OFFER Offer free or at minimum cost as a bonus. Use to attract competitors customers, different sizes of established products. Study identified from the net that Burger King with the Lion King movie was offered few years back in USA. 10. SWOT Analysis The SWOT analysis is a valuable step in your situational analysis. Assessing your firm’s strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture. 10. 1: Strength o High company reputation. o Enable to provide much more customer satisfaction than competitors. o Higher product quality. o Provide higher service quality. o Distribution effectiveness is better than the others. o Strong management team enables to provide geographical coverage. o Able to launch a new product faster than the competitor o Financial position is much more stable than the other. 10. 2: Weakness o The major weakness of Rahimafrooz is the internal conflict of the management. Working sprit sometimes hampered by management conflict of the organization. o Though Rahimafrooz has a very good team for the marketing plan, but not all the people are experienced. o Communication barrier is the major weakness of the organization. o Expectation of the top management is very high. Sometimes they set very high target which is not achievable at all time. Sometimes it becomes burden for the employee. 10. 3: Opportunity o To get new customers after modification. o To provide more qualities in products. o Providing more benefit for products to increase more customer satisfaction. o Increasing the advertisement. o Increasing the distribution channel. Incentive for the employee who dose outstanding performance in their respective area. 10. 4: Threat o Major threat arises from the new entrants. o Many competitors in the electronic market. o Unethical competition. Such as, price cut, advertising, giving gift by the competitor may threaten position of Unilever. o Following th e same strategy by the competitors. o Worsening law and order situation of the country. o Availability of the substitute product in the market. â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ MANAGING DIRECTOR ACCOUNTS MANAGER REGIONAL MANAGER DISTRIBUTION MANAGER MARKETING MANAGER CHIEF OPERATION OFFICER PRODUCT MANAGER ADMIN MGR C F MANAGER NI SYSTEM DIRET SALE RETAIL MGR
Wednesday, August 28, 2019
Interview paper Assignment Example | Topics and Well Written Essays - 1000 words
Interview paper - Assignment Example noted that she didn’t consider herself as a religious person, because she believed that religion and church were secondary things and her faith was the most important for her. However, she called herself Presbyterian, as she has been raised in this religion confession by her parents and just got used to identify herself with it. Presbyterian Church is one of the most numerous Protestant confessions on the territory of the United States. Alabama State, where Sarah lives with her family, is mostly inhabited by Protestants and Presbyterian Church commands a large part of protestant population of the state (Balmer & Winner 290). When we started talking about the religion itself Sarah said that there was a time when she considered changing her religion into Catholicism, because it seemed to her that a religion should bring discipline and she believed that it must have more rituals and religious traditions. However, in some time she realized that the main advantage of her religion was that it didn’t require any mediums and even didn’t require attending church in order to connect with the Lord. Presbyterian Church has two main ritual ceremonies which are the ceremony of Christianizing and the blessed ordinance (Balmer & Winner 290). Sarah was Christianized when she turned 21, as according to her church tradition, each parishioner should come to Jesus by oneself and the ceremony is supposed to symbolize start of the relationships between the Lord and a person. Thus when she was 21 years old Sarah realized that she was ready to establish these relationships and that she was absolutely sure about the fact that her faith was not going to be changed ever. Concerning the roots of her faith Sarah is considered to have very typical for Protestantism beliefs about God and His place in her life. She believes that her faith is guided by Holy Bible and that what is written there is the absolute truth. Whenever Sarah doesn’t know what to do in any situation of her life,
Tuesday, August 27, 2019
Letter Research Paper Example | Topics and Well Written Essays - 250 words
Letter - Research Paper Example They attacked the city from the weakest point of the walls, but they were called to retreat after fighting for two hours. Anatolian Turk, from Ishak’s army, launched the second attack. They were easy to recognize because they were more organized and had specialized uniforms. They managed to break the attentions of the city’s men by using trumpets and huge cannons to break through the wall. They were the first troop to enter Constantinople, and they managed to massacre most of the army officers who were mostly Christians. This attack was then ended at dawn. Before the city’s soldiers were able to gain order and strength, another troop referred to as Janissaries, which was Mehmet’s favorite troop, launched another attack. They used bullets, missiles, stones, arrows and javelins to attack the Constantinople soldiers. This battle lasted for several hours, which made some of the soldiers give up. During the battle, the Turkish army remembered port Kerkoporta, which Christian soldiers used to attack them. They tried to break the port’s gate, but were stopped by the Christian soldiers. While attempting to capture the city, the Turks were also gaining control of the sea where they placed many warships at the Golden Horn to help siege the capital. These warships supplied more soldiers as a backup. This made the capital soldiers defeated and captured making the Turkish army take complete control of the city. Islam now officially occupied it, and they built beautiful monuments, baths, fountains, aqueducts, palaces, mosques and other public buildings. However, they still allowed the Christians practice their religion, but to use distinguish robes, which could not bear arms. This led to the fall of the
Monday, August 26, 2019
Bilingual Education Essay Example | Topics and Well Written Essays - 750 words
Bilingual Education - Essay Example Bilingual education has brewed arguments that have not to date settled, where both sides present conflicting reasons regarding why the system is incompetent or appropriate to adopt, especially for the non-English speaking. Bilingual education systems supporters argue that education should aim at building, instead of dismantling, the minority learner’s language and culture (Capetillo-Ponce & Kramer 4). They propose that where the students cannot understand English well, incorporation of other natives’ languages is necessary. Because they will be studying the two languages simultaneously and at an advanced level, transition will be easy rather than stubbornly using English that will segregate some individuals and quit learning (Wetig 30). This is due to the absence of understanding that will render them failures in class confinements, whereas it was inappropriate mode of transmitting the necessary information. Additionally, bilingual education once implemented will aid in safeguarding and transmittance of respective cultures to the learners while young (Capetillo-Ponce & Kramer 12). This will assist in molding the character of a student to have necessary morals that will make a reliable an d a mature citizen. Education needs to have an integrating aspect that will enable students fit well in a multiracial society with the absence of segregation. Conversely, critics argue against the idea of bilingual often relying on the phrase â€Å"sink or swim†. This implies that students need to learn to employ the principal language in education if they succeed in America. There is no office in an English-dominated country that will execute its policies or strategies using a native language (Wetig 31). Hence, they must strive to fathom and even be confident in English because it is only through English that many opportunities will be available for them. Emphasis upon English will enable numerous people from other states effectively
Boeing versus Airbus Subsidy Dispute Essay Example | Topics and Well Written Essays - 1000 words
Boeing versus Airbus Subsidy Dispute - Essay Example The new competitors were not able to survive in a market which was virtually the sole provider of the jets. To help develop a strong competitive foundation, the European governments starting providing substantial subsidies to Airbus for the development cost. The subsidies played important role in forcing the Lockheed out of the jetliner industry whereas Douglas merged with Boeing (Pelletier, 2010). Airbus eventually took the major share of the market and is providing more jetliners as compared to Boeing which raised the concern among the US. This led them to form an agreement at the WTO to reduce the subsidies to provide healthy competitive economic environment. The agreement at WTO clearly stated that both Boeing and Airbus can enjoy the direct governmental subsidies at 33% of the jetliner’s developmental costs. It also included the limitation on the subsidies provided by indirect programs or civilian or military institutions as well. In addition to these, many other limitati ons were imposed on the subsidies. However the market share for Airbus kept on increasing at a steady rate which again raised the concern for Boeing (Gunstone, 2010). ... The EU threatened to sue Japan for providing this help because without this help, the Boeing aircraft will be more expensive and less competitive. Both these companies in order to have the greater market share used the subsidies but didn’t really share the actual figure which leaves the global competitors and market very dubious over the certainty of their accusations. This case leaves the global market very vulnerable to violation of agreements and can create the dissatisfaction among the other jetliners in the competence and central position of WTA as well (Pelletier, 2010). Ethically, Boeing engaged in the aggressive pricing strategy with the help of unlimited subsidies affected the European jetliner Airbus by cutting their sales short, price and market suppression of Airbus in various markets of its hold. Secondly, Boeing terminated the WTO agreement on its own and filed the case against Airbus which was pretty much against the essence of the business. The agreement comes to an end by the mutual consent of both parties. In addition to this, both the companies have created duopoly which has left the market pervasive to other competitors which is strictly against the global business’s essence and practices. In addition to this, at this time when the successful industrialized countries should work towards trade liberalization, their subsidies wrangling will have the trickledown effect on the suppliers. The emerging economies look towards the industrialized economies for markets access (Newhouse, 2008). Culturally, the general inclination of US towards Japan in the greatest interest of their economies has created the clear biasness towards the
Sunday, August 25, 2019
LAW 5 forming business Essay Example | Topics and Well Written Essays - 500 words
LAW 5 forming business - Essay Example India is one of the fastest emerging economies with huge potential for business. The company’s 2011 annual report shows that while the sales had declined in volumes in Europe, South America, Middle East and Canada, it had shown significant increase of 7% in Asia (Emerson AR, 2011). India therefore, is considered a critical geographical position to exploit emerging opportunities, especially in climate technologies and network power. There is considerable concern for climate change and deteriorating environment conditions. Emerson, being leading technology firm with global presence, is equipped with the knowledge, experience and capabilities to explore and exploit new opportunities. Most importantly, in the current times of recessive economic conditions, identifying and exploiting new elements of competitive advantage become highly desirable for the firms (Barney & Hesterly, 2005). Human threats to environment are also vital factors of development processes. The increasing urbanization, deforestation, growing population etc. are external factors that produce great burden on the existing resources like land mass, water, air etc. that adversely impact ecological conditions (Dyson, 2005). Indeed, various drivers of climate change affect sustenance and quality of life. Moreover, they are also major factors for environmental conditions like global warming and increased number of climate related natural calamities like tsunami, tornadoes etc. Carbon emission and green house effects have also emerged as important factors for environment. As Emerson climate technologies have developed into leading tools for businesses and residents for mitigating climate related problems, India presents vast scope for expansion. 1. With more than one billion population, India presents huge potential for introducing green technologies that would promote environment conservation. Emerson therefore must make efforts
Saturday, August 24, 2019
Critical literature review Research Paper Example | Topics and Well Written Essays - 1500 words
Critical literature review - Research Paper Example Globalization involves the process of globalizing which implies particularly the growth of a tremendous integrated global economy marked particularly by the free flow of capital, free trade and the tapping of low-cost foreign labor markets. The world has witnessed various advances in the field of communication and enhanced technology that have both made globalization possible. Globalization has become a common phenomenon in the world wherein the most production of goods and services has become international. A key element of the current wave of increased globalization is foreign production chains that presently allow workers to pair easily up across various borders. Although globalization has been seen to have benefits, there are various arguments put forward by lobby societies and protestors who oppose the conditions under which globalization operates. Likewise, the incidence of inequality has been on the rise with many nations not getting a fair share of this global trend. The foll owing literature addresses these concerns and provides more insight into the issue of globalization and inequality. Joyce (2008) in his research addresses the gap that exist between the richest and poorest nations in terms the average GDP per capita levels. The author argues that despite the tremendous increase in globalization, developing nations have continued to drag behind economic wise. In his research, the author provides a review of the evidence on the contributing factors of the disparities in GDP per capita, which has concentrated on the role institutions play in fostering development. These institutions mainly reflect prevailing domestic conditions; however, globalization, as indicated by the Joseph, has an impact on development of these nations. The work adds to the knowledge that globalization has direct effects on economic activity, which impacts the occurrence of poverty,
Friday, August 23, 2019
Product Campaign Plan Research Paper Example | Topics and Well Written Essays - 2000 words
Product Campaign Plan - Research Paper Example Over the past two decades, there has been an increased number of Japanese restaurants in the US with the numbers more than doubling and the business environment becoming increasingly competitive. The 2010 Jetro Japanese Restaurants trends have shown that Japanese restaurants in the period 2005 to 2010 have increased by 54.8% (1). Furthermore, Lim (2) in his study acknowledges that increasingly over the past years American customers have come to appreciate Japanese food, and most specifically its famous sushi dishes. Such resign appreciation for the Japanese food and the increasing number of Japanese restaurants implies that Japanese restaurants will have to operate effectively within the growing competitive environment to be profitable. For Miyagi, one of the highly rated Japanese restaurants in Mclean VA, the need to be efficient and competitive in a changing environment is even greater if it is to retain its top spot in the region. Miyagi is a family-owned Japanese restaurant in Mclean VA, with the restaurant having been founded in the late 1980s, according to Lei a waitress in Miyagi, after the family immigrated to the US. The restaurant serves Japanese meals such as sushi, to the widely diverse population in Mclean region. However, based on observation, the ratio of Japanese vs. other residents frequenting the restaurant as compared to the ratio of the Japanese vs. other residents in Mclean VA region is higher. While the population in the region is 38929 residents that have different race backgrounds, Japanese population in the region are 514, presenting only 1.32% of the population and not enough market for the all Japanese restaurants in the region. This, therefore, implies Miyagi needs a campaign strategy that will elevate its prominence in the region as the place to be.
Thursday, August 22, 2019
Capitalism and World Countries Essay Example for Free
Capitalism and World Countries Essay Third world countries were seeking ways of making their erms of trade favorable and maximize its benefits from its involvement in international trade. NIEO aimed at overhauling international political and economic order so as to reduce the adverse effects of third world involvement in international trade. NIEO was simply seeking a reversal of the global trading practices institutionalized by the Bretton Woods system. The term was derived from the declaration for the establishment of a New International Economic Order adopted by the United Nations general assembly in 1974. It happened within the framework of North-South dialogue. It is very important from the onset to really excruciate what the New International Economic Order really is and its ramifications especially to the third world in the current global economic order. Primarily NIEO connotes policy directives adopted by the 6-77 with a view of stemming out the wests hegemonic influence in the global economic pecking order. The inspiration behind the NIEO can be traced to the came with the Bandung plan where optimism from the newly independent countries of Asia, Africa and Latin America were looking for ways of reforming the global trading and political system. The main aim was to find a framework within which the third world would find the solutions to their problems of underdevelopment within the ideologue of interdependence imposed by the world economy. The crux of this essay is to make an inference whether economic parity between the west and third world countries is possible in the global capitalist system. The begging question has always been whether the world would move towards a more poly-centric economic balance of power or whether it would be locked indefinitely in the cocoon of mono-centrism, with USA as the axis of the estern capitalist camp in their bid to maintain the status quo as pertains to the resources often with inadequate financial remuneration. But as the third world were as passionate as ever about coming up with a new world order the west coalesced behind the so called Washington consensus and met the pro-third world movement with equal passion and desire to maintain the status quo. NIEO was an order that aimed at achieving the following; Ensure that third world countries were able to benefit from extraction of third world resources. Ensure that there was adequate capital flow from the centre to he periphery coupled with infusion of efficient and cost effective technologies in the third world countries. ? Rally for a reform of the global order and correct the mistakes arising from the Bretton woods order and institutions . Ensure that the third world got fairer terms of trade in the global trading system, together with reasonable value for exports to the periphery. Enhance the strength of regional organizations within the third world like the EAC, COMESA and others in Asia and Latin America, this was aimed at increasing t he volume of trade within the third world and improve general conomic and technology transfer engagements within the third world. And also enhance the third worlds right to set up regional marketing and producer organizations. NIEO also aimed at controlling the activities of Multi National Corporations, their activities and their roles as agents of transfer for ecology and capital to third world states. After a detailed study of the objectives of NIEO we can then begin the odyssey in discovering whether NIEO in its entirety was or is international and whether it qualifies to be referred to as an order.
Wednesday, August 21, 2019
To Think for Yourself Essay Example for Free
To Think for Yourself Essay Henry David Thoreaus, Walden, is a novel focused completely around the idea of self-reliance. In the novel, Thoreau goes even more in depth into this idea, focusing a passage on the specific idea of experiencing your life solely for yourself, not through the ideas or beliefs of anyone else. He states, No way of thinking or doing, however ancient, can be trusted without proof(1616). He fully believes that a person cannot live their life based on hear say. He believes that if you have not seen or experienced something yourself to prove that it is indeed true, you are living your life based on false pretenses missing out on not only some of the greatest aspects of life, but of forming your own self. Seeing this overpowering influence of the media and others in todays society on me, as Thoreau would, this is a belief my mother has instilled in me since the day I was born. She has always told me, If you didnt see it, hear it, taste it, smell it, or feel it for yourself, then you have no idea if it is true. Overcoming the large influence of our elders, as well as the media in this generation, means stepping out against the norm and experiencing life on our own terms, in order to learn just how much more the world has to offer than someone elses beliefs. Thoreau persuades his readers by providing us with several examples of times he has proven his belief to be true. He uses this example to mock a common belief of his towns people when he states, What everybody echoes or in silence passes by as true to-day may turn out to be falsehood to-morrow, mere smoke of opinion, which some had trusted for a cloud that would sprinkle fertilizing rain on their fields (1616). Thoreau could not have chosen a better way to define other peoples opinions than as a mere smoke of opinion because that is exactly what it is. There is clearly no such thing as a fertilizing rain, but if Thoreau did not have the untrustworthy stance he had, he would have believed this fantasy just as everyone else did. Everyone in life, especially our elders, is going to have a different opinion on just about everything there is to have an opinion on. However, what they say to be true from their time may not be true today. Thoreau provides us with the example of the elders of his time not being smart enough to find fuel, while fuel had already become the largest source of heat for his time because someone decided to go against the norm and try it (1616). Therefore this was once again a statement easily proven false with a little effort. In Thoreaus passage, it is nearly impossible to ignore his brute stance on only trusting your own experiences and opinions over any one elses. He gives an even better example why he believes this so passionately when he states, One farmer says to me, You cannot live on vegetable food solely, for it furnishes nothing to make bones with; and so he religiously devotes a part of his day to supplying his system with the raw materials of bones; walking all the while he talks behind his oxen, which, with vegetable made bones, jerk him and his lumbering plow along in spite of every obstacle. (1616). In this quote, Thoreau even uses a sense of humor effectively proving his point, as well as showing his readers it is not just elders that are not to be trusted, it is everyone. He is clearly mocking this man, for the man blatantly contradicts himself by not even realizing the animal he is using for such hard labor, survives off of nothing but vegetables. Thoreau proves the valuable point; how can a person trust what people tell them when it is this easily proven wrong? He wants us to see this is only a few of the many things that others could swear to be true, only to be proved false by a little thought from a different perspective or experience. Reading this passage and seeing Thoreaus passionate belief has brought many prevalent concerns about todays society to mind. Being influenced by what others tell you to be true, based of off their beliefs, is still as big of an issue today as Thoreau believed it to be in this passage. There is not one person alive, whether it was in ancient history or today, that has not been persuaded in some way to follow a certain crowd or believe a certain thing just because it is the popular belief or simply what that individual believes to be true. Not only one of the greatest influences, but at times one of the greatest issues on society, will always be the media. All it takes is one meager talk show host to make a statement, whether about a celebrity, government official, or religion, for the entire world to believe it to be true, proof or no proof. It is a shame how many magazines or television shows support their business by selling magazines or episodes implying or hinting at something to be true even if it isnt. A prime example of this is the US Weekly, People, Ok!, Cosmopolitan, etc. magazines, that exists solely based on gossip and popular trends, yet this is what most of the world, especially young adults, choose to read for entertainment or advise. The phrase, All it takes is one rumor, true or not is prevalent now more than ever. People today do not take the time Thoreau is saying is necessary to find out if something is really true or not. A lot of the time, they simply just do not even care. That one rumor is all they need to hear for it to spread like wildfire. Not only can this ruin the victim of the rumors life, it alters the way the believers look at life. How are people supposed to think for themselves and develop their own identity when the world is telling them exactly whom they should be and what they should believe, no questions asked? All it takes is a little courage and a small amount of time to go against the norm to see if something is true in your opinion or just in everyone elses. As Thoreau says, What old people say you cannot do, you try and find that you can (1616). In his time, there was no overpowering media as there is today so I am referring to his old people as our media today and I know from many experiences, in the grand scheme of things, it is completely worth it to find out that you can. In conclusion, Thoreaus unwavering outlook on the need to prove what others have to say to be true before blindly trusting them is still very necessary today, if not more. There are going to be times when listening to others is the better judgment, especially in the case of safety, however, relying solely on others to tell you how to live your life or view others based on gossip is a different story. If you constantly follow what others tell you to do and not to do, you will never develop your own sense of the world and the people in it through your own mistakes and perspective. You will merely be walking through life in someone elses shoes. Works Cited Thoreau, Henry David. Walden. _The Anthology of American Literature, Vol. 1_. Ed. George McMichael. 10th ed. New York: Pearson, 2011. 1193-1310. Print.
Tuesday, August 20, 2019
Overview of india real estate
Overview of india real estate India Real Estate is the second largest industry next only to agriculture in terms of the contribution it makes to the gross domestic product (GDP) and the employment generation. Moreover, its share of contribution to the countrys GDP is expected to increase only in the years to come. The GDP contribution of this sector at current prices is approx. 6.5% or Rs.1, 37,000 crores i.e., over 30 billion US dollars. Similarly the commercial property market has compounded annual growth rate of over 30% during the last 5 years across major cities in India along with a phenomenal increase in demand for office space. To be more precise, the next five years will see a rise of six percent from its present share of five percent contributed towards the GDP.  The size in terms of total economic value of real estate development activity of the Indian real estate market is currently US$40-45bn (5-6% of GDP) of which residential forms the major chunk with 90-95% of the market, commercial segment is distant second with 4-5% of the market and organized retail with 1% of the market. Over next five years, Indian real estate market is expected to grow at a CAGR of 20%, driven by 18-19% growth in residential real estate, 55-60% in retail real estate, and 20-22% in commercial real estate. According to a report, India is one among the four countries (the other three being Brazil, Russia and China) that are likely to achieve a much faster growth rate in the domain of property development and housing construction activities as compared to the UK and US real estate markets. The BRIC report, as it is called, has also projected a higher real estate investment over a period of the next five years. The forecast for the year 2010 has put a significant portion of the Foreign Direct Investment (FDI) towards investment in the Indian real estate market. With around 1.1 billion people, India is the second most populous country after China and it is expected to overtake it by 2030. Its economic transformation over the past decade has pushed up real GDP growth to an average of 6 per cent per annum since1992. India is emerging as an important business location, particularly in the services sector. Its favourable demographics and strong economic growth make the country an attractive place for property investors, given that demand for property is determined chiefly by business development and demographic trends. Historically, the real estate sector in India was unorganised and characterized by various factors that impeded organised dealing, such as the absence of a centralized title registry providing title guarantee, lack of uniformity in local laws and their application, no availability of bank financing, high interest rates and transfer taxes, and the lack of transparency in transaction values. In recent years however, the real estate sector in India has exhibited a trend towards greater organisation and transparency, accompanied by various regulatory reforms. These reforms include: à ¢Ã¢â€š ¬Ã‚ ¢ Government of India support to the repeal of the Urban Land Ceiling Act, with nine state governments having already repealed the Act; à ¢Ã¢â€š ¬Ã‚ ¢ Modifications in the Rent Control Act to provide greater protection to homeowners wishing to rent out their properties; à ¢Ã¢â€š ¬Ã‚ ¢ Rationalization of property taxes in a number of states; and à ¢Ã¢â€š ¬Ã‚ ¢ The proposed computerization of land records The trend towards greater organisation and transparency has contributed to the development of reliable indicators of value and the organised investment in the real estate sector by domestic and international financial institutions, and has also resulted in the greater availability of financing for real estate developers. Regulatory changes permitting foreign investment are expected to further increase investment in the Indian real estate sector. The nature of demand is also changing, with heightened consumer expectations that are influenced by higher disposable incomes, increased globalization and the introduction of new real estate products and services. Demand Drivers These trends have benefited from the substantial recent growth in the Indian economy, which has stimulated demand for land and developed real estate across the real estate industry. Demand for residential, commercial and retail real estate is rising throughout India, accompanied by increased demand for hotel accommodation and improved infrastructure. Additionally, the tax and other benefits applicable to Seas are expected to result in a new source of real estate demand. The real estate industry is one of the fastest growing industries in our economy, with a Compound Annual Growth Rate of approximately 30%.(Ernst and Young) A US$ 16 billion industry at present, it is expected to touch US$ 60 billion in the next five years. (Ernst and Young) The sustainability of growth in the real estate industry has its roots in strong demand fundamentals: a. Rapid expansion of the IT/ ITES and business outsourcing industry (including knowledge process outsourcing and clinical testing outsourcing); b. Rising demand in the residential sector, encouraged by rapidly increasing income levels; c. Acceptance of shopping malls as one stop destinations for consumers; and d. Growing popularity of Special Economic Zones as preferred destinations for both manufacturing and service industries. Source: CMIE Industry Reports There is an estimated requirement of 80 million housing units over the next Fifteen years and 200 million sq. ft. of office space over the next five years. With a view to catalyzing the investment required to plug the aforementioned Supply deficits, the Government, has allowed FDI up to 100% under the automatic route in specified real estate development projects, including but not restricted to townships, built-up infrastructure and construction development projects. The investment is permitted subject to compliance with the following guidelines specified in Press Note 2 (2005): Minimum area to be developed under each project would be as under: i. In case of development of serviced housing plots, a minimum land area of 10 hectares. ii. In case of construction-development projects, a minimum built-up area of 50 ,000 sq.mts. iii. In case of a combination project, anyone of the above two conditions would suffice. The investment would further be subject to the following conditions: i. Minimum capitalization of US$ 10 million for wholly owned subsidiaries and US$ 5 million for joint ventures with Indian partners. The funds would have to be brought in within six months of commencement of business of the Company. ii. Original investment cannot be repatriated before a period of three years from completion of minimum capitalization. However, the investor may be permitted to exit earlier with prior approval of the Government through the FIPS. c. At least 50% of the project must be developed within a period of five years from the date of obtaining all statutory clearances. The investor would not be permitted to sell undeveloped plots. Source: Department of Industrial Policy Promotion Press Note 2 (2005) In December 2007, SEBI, the domestic stock market regulator, issued draft regulations clearing the way for introduction of Real Estate Investment Trusts (REITs) in India. This move is also expected to favourably serve the booming property market, by serving as an alternative source for meeting the capital needs of the sector, particularly for builders who otherwise work with internal accruals and high-cost borrowings. Dewan P.N. Chopra Consultants Private Limited Initial Public Offerings have become another popular theme as a means of raising requisite capital in the real estate industry. This has resulted in the creation of a robust marketplace where retail investors can participate in the growth story while also offering ability for promoters and investors to project forward into yet another exit strategy. As a result of the aforementioned stimuli, this industry has been receiving increasing focus from the private equity sector, with PE investments in this industry as a percentage of total PE investments soaring from 14% in 2005-06 to over 32% in 2006-07. (KPMG) It is estimated that more than US$ 5 billion in foreign funds was invested in projects sponsored by rapidly growing developers in 2007. The significant development potential of the real estate industry, coupled with favourable FDI regulations and increasing focus from the private equity sector, has created substantial investment opportunities for real estate companies. As at December 2007, total outstanding investment in 1,885 real estate development projects was US$ 195 billion. (CMIE Industry Reports) As this rapidly growing industry matures into a stable and sustainable economic sector, three key trends, which are likely to shape its future, are emerging: a. Increased focus on execution risks; b. Increased investments in mixed-use development projects with a view to extracting maximum synergic benefits; and c. Syndication among real estate developers on execution of big-ticket development projects, i.e. shift from competition to partnership. Advantage India Why Invest In Indian Real Estate? Flying high on the wings of booming real estate, property in India has become a dream for every potential investor looking forward to dig profits. All are eyeing Indian property market for a wide variety of reasons: Its ever growing economy which is on a continuous rise with 8.1 percent increase witnessed in the last financial year. The boom in economy increases purchasing power of its people and creates demand for real estate sector. India is going to produce an estimated 2 million new graduates from various Indian universities during this year, creating demand for 100 million square feet of office and industrial space. Presence of a large number of Fortune 500 and other reputed companies will attract more companies to initiate their operational bases in India thus creating more demand for corporate space. Real estate investments in India yield huge dividends. 70 percent of foreign investors in India are making profits and another 12 percent are breaking even. Apart from IT, ITES and Business Process Outsourcing (BPO) India has shown its expertise in sectors like auto-components, chemicals, apparels, pharmaceuticals and jewellery where it can match the best in the world. These positive attributes of India is definitely going to attract more foreign investors in the near future. The relaxed FDI rules implemented by India last year has invited more foreign investors and real estate in India is seemingly the most lucrative ground at present. The revised investor friendly policies allowed foreigners to own property, and dropped the minimum size for housing estates built with foreign capital to 25 acres (10 hectares) from 100 acres (40 hectares). With this sudden change in investment policies, the overseas firms can now put up commercial buildings as long as the projects surpass 50,000 square meters (538,200 square feet) of floor space. Indian real estate sector is on boom and this is the right time to invest in property in India to reap the highest rewards. The strong fundamentals of the Indian economy are having a favourable impact on all asset classes of Indian real estate viz. housing, commercial office space and retail and hospitality. In recent years, the growth has spread out to tier-II and III cities as well. High growth in services as well as manufacturing sector has resulted in high demand for commercial and industrial real estate. Further the economic growth has trickled down to the large Indian middle class increasing affordability and affluence. Improving living standards are driving the demand for better quality housing and urban infrastructure. In fact, housing in India is today moving from being viewed as a purely basic need to an aspiration purchase. Though high interest rates coupled with soaring property prices have temporarily impacted affordability of home buyers the demand-supply mismatch and low home loans to GDP ratio in India (a meagre 5 per cent as against more than 50 per cent in US, UK and Germany) are expect ed to fuel demand for housing in the medium long run. The growth of the sector has been complemented by favourable policy changes like liberalisation of Foreign Direct Investment (FDI) guidelines and significant increase in investment on physical infrastructure. The recent times have also witnessed an evolution of the sector towards greater institutionalisation and corporatisation. With the entry of global players, inflow of foreign capital, evolution of capital markets, geographical diversification and introduction of reforms, the sector has undergone some significant structural changes. Even critical concern areas like transparency in the sector is also improving significantly. The trend is expected to continue in the coming years. Advantage India key points The Indian real estate industry is expected to reach a size of US$ 180 billion by 2020. High growth in the services sector -telecom, financial services, IT ITeS, etc. Growing penetration of mortgage finance into the urban housing finance market. There is a growing demand for affordable housing and high rate of urbanisation. The real estate sector in India is on a rapid growth trajectory. Over a short span of time, the industry has evolved from a highly fragmented and unorganised market into a semi-organised market, with a large number of listed companies. The Indian Government and private developers, realising the growing demand for affordable housing, are strongly focussing on affordable housing. The Government of India has well-drafted regulations for the Indian real estate sector. Market Overview-
Monday, August 19, 2019
Last hurrah-Character :: essays research papers
Edwin O'Connor's novel The Last Hurrah presents a view of the difficult and hard life of the Irish-American community in Boston of the 1950's. The author uses a number of characterizations to produce themes that relate to the political and social considerations of this era. With a narrative style that holds the reader's interest, O'Connor leads you through the streets and alleys of the old city, giving you a brief look at old-time city politics. He does this through Frank Skeffington who is the main character. One of the characters O’Connor used to make his point is John Gorman. John Gorman is quiet and somber. Gorman's dedication to social structures and concern for religion and the family differ from the ideas represented by the candidate and the corrupt political leader. When talking with Gorman at a party, Molly Riordan presents her view of Frank Skeffington, and is met with Gorman's skeptical response. Molly says, â€Å"He's the best of them all, John, God love him. There's not a night goes by I don't say a little prayer for him.†(O’Connor 85). Gorman's response is a simple non-committal comment about the party and skeptically attempts to avoid demonstrating any commitment to Molly's remarks.     Although Gorman and Skeffington have a close association, there is no determination of any loyalty that exists from Gorman's view. He is not dedicated to the cause of Skeffington's election, although that is a primary aspect of many of his interactions. Gorman's odd sense of humor also adds to his presentation of disbelief in regard s to Skeffington. When discussing the topic of campaign issues that came up between Skeffington and his nephew, the nephew acknowledges that the topic did come up whenever they were together. Gorham's response, intended to bring up religious symbolism as well as humor, which was, â€Å" Ah well, that's natural enough, If you met the Pope, you'd talk about religion. (O’ Connor 192). O'Connor's book is powerful because of its complexity of levels. There is a defined consideration for the plot and characterizations, but O'Connor does not stop at this.
Child Labor Essay -- Child Labor Laws Employment Workforce Essays
Child Labor Child labor is a pervasive problem throughout the global economy, especially in the markets of developing countries. With over 90% of the total child labor market employed in the rural areas of Asia and Africa largely due to lack of enforcement, it is argued that something has to be done. Although the majority of people are ethically appalled by child labor, and against the exploitation of children, is the worldwide eradication of the worst forms of child labor really a feasible alternative? To answer this question people have to take into account a variety of factors involving both the economic and social costs, as well as have a firm understanding of the situations people are faced with in these underdeveloped countries. The International Labor Organization estimated that there were over 211 million working children between the ages of 5 and 14 in the year 2000, with over 73 million under the age of ten. When most people think of child labor, they visualize children working in sweatshops under poor conditions, for little pay. When in reality almost 80% of child laborers are employed in agricultural jobs. Regardless of the type of labor these children are performing, they are usually underpaid, overworked, and forced to work in unsafe environments. The exploitation of children and the social costs that are involved are considered highly immoral, especially by the general public in industrialized nations. But why is a practice that is condemned by so many, so rampant among impoverished nations? Industrialized countries have been asking third world nations to impose regulations and ban the practices of child labor for decades. This is ironic considering that countries such as the United Sta... ...m, the worst kinds of child labor can at least be abolished, and children who work, can have some chance to work in a safer work environment. Works Cited International Labor Organization, 2000.World Labor Report. Geneva: International Labor Organization Faraaz Siddiqi/Harry Partrinos, Child Labor: Issues, Causes, and Interventions, 1996 Douglas A. Irwin, Free Trade Under Fire, Chapter 6, 2002 Kaushik Basu, Child Labor: Cause, Consequence, and Cure, with Remarks on International Labor Standards, 1999 Krugman Paul, In Praise of Cheap Labor, 1997 The Department of Labor Bureau of International Labor Affairs, 2001 Findings of the Worst Forms of Child Labor, 2002 International Labor Organization, International Programme on the Elimination of Child Labour: 2000 Mehra-Kerpelman, K. 1996. Children at work: How many and where? World of Work 15:8-9.
Sunday, August 18, 2019
Lets Get Dirty - Our Future Is Compost ::
Let's Get Dirty - Our Future Is Compost Have you ever wondered what happens to your trash after you put it in the garbage can? Most people do not, after all, sanitation workers remove the garbage and it is never seen again. Martin V. Melosi called this "out-of-site, out-of-mind mentality†¦ as long as someone removed wastes from the immediate range of the senses, the problem was solved."1 As a result, garbage disposal is a service that many take for granted. Yet, waste does not just disappear. It must be stored, buried, or burned somewhere. This disposal process has gone on for hundreds of years since populations produced huge amounts of waste. The continued use of landfills and dumps has caused the perception that there is a garbage crisis. Consequently, new techniques to deal with garbage have been attempted.. Recycling is but one example of a solution. Through recycling, old products like aluminum cans and glass bottles would be made into new products. While recycling has enjoyed success in the United States, many question its efficiency. Other suggestions range from shipping garbage to other areas to incineration. All these proposals to the garbage problem go under such scrutiny and examination in an effort to achieve some perfect solution to the disposal problem. One practice enjoying success today is the process of composting. Originally utilized by farmers and in backyards, composting is the natural breaking down of organic materials into soil. The popularity of composting seems reflect people's attitudes and desires to be closer to nature. Compost can occur from levels as small as backyard piles to the heights of corporate composting facilities. When done properly, composting can provide cost benefits and greatly reduce amounts of garbage. Either way, composting is a growing practice that's efficiency grows over time and may become as widespread as garbage collection today. The Garbage Crisis The first question you may be asking yourself is, is there really a garbage crisis? Many would argue there is, and it is easy to see why. The population of the world is always growing; this growth results in increasing consumption. Whether it is food, energy, natural resources, material goods, or property, everyone is involved. Mass consumption leads to an increase in garbage and pollution. The production of cheaper goods that are available to most economic groups has also increased this trend. These factors lead many to believe "that we produce too much garbage.
Saturday, August 17, 2019
Marketing a New Product Internationally Essay
Marketing is the field which deals with market. By defining the meaning, market is a place where people gathered and contact with one another, build relationship between two, in broad terms after the globalization world become a village and in this global business era marketing is the system of globalized promotional activities of a business which take place to achieve the organizational and financial goals The circle of marketing revolved around the market demands, product development, and reasonable proportion which can learned to instigate a market research that clarify the needs and demands of customer. Although focal process for a product promotion is market research, relying on that a producer can easily plan and develop his product well crafted, innovated, according to the socioeconomic factors, reflect the social and cultural ethics and will meet the consumer demands. Target Market and Product Information: Defining marketing on macro-level; the macro-level marketing is extremely challenging for an organization to market their product â€Å"Unique TV†internationally even branded by Philips, especially in Indian market which is a multi-cultural society have many social and religious boundaries, but economically emergent country and have great potential and competition in electronic media which create a huge space for television industry as well as competition. Marketing of a television product that is extraordinary and modern with built-in fingerprint scanner, and an innovative crafts of modern technology, the exceptional fingerprint technology allow users to customize the individuals settings, for instance when a person turns the TV on via their fingerprint the individual can set his own customized profile which contains his favourite channels, recordings etc. It is also ideal for parental control, parents can set the TV to only display the channels they choose for their Childs individual fingerprint as well as the time they allow their child to watch TV. But the perceived quality, emotional constructs, and a particular justification of the purchase can only impact the customer’s decision to purchase a brand. Target Market, Society and Culture: Before the satellite and cable network Indian had only one state owned channel broadcast, but after the influx of satellite and cable network a huge expansion in the electronic media industry has been witnessed, as well as great competition established in the television products. By determining broadly the rapid growth of Indian television industry since inception to expansion the social practices, including politics and democracy, sport and identity formation, cinema and popular culture has influenced on the daily lives of Indians. Today the electronic media cater immense involvement in the social and cultural lives of Indians, as well as India become a very potential market for the innovative and modern television products. Local Economic Development: India has traditional economy largely based on village farming, modern agriculture, handicrafts, modern industries, and a massive amount of services. The emerging sector of Indian economy is service sector which has expended remarkably in last decade. But a large force of human resource has attached with the agricultural economic activities, this sector retains the backbone of the Indian economy. Foreign direct investment is increasing especially in the telecommunication and information technology sector, but the privatization of government owned industries and entities is still debateable in the government avenues. The economy has posted an average growth rate of more than 7% in the decade since 1997, reducing poverty by about 10 percentage points. India achieved 8. 5% GDP growth in 2006, and again in 2007, significantly expanding production of manufactures. Software industry is the emergent sector of Indian economy; government is capitalizing on the human resource especially English literacy for a competent force to raise the exports of software products and services to western world. This economic growth facilitates India to reduce the fiscal deficit, but the boom in speculative real state business and increased interest rates have influenced the inflation in 2006 to 2007. But a huge problem facing by India is growing population. (Central Intelligence Agency, 2008) Regional Economic Development: Asian economy comprises on the 4 billion people living in 46 different states (60% of the world population). Asia is largest continent of the world and six fourth stats of the world lie in Asia with world’s second largest economy China. The wealth and economic activities of Asia are distributed in different states of Asia as others; which is because of its large size and multiple state’s differing cultures, environments, historical ties and government systems. In term of nominal GDP the large economies in Asia are Japan, China, India, and South Korea. By measuring the economically Asia pertains China, the second larges economy in the world by nominal GDP, to Cambodia one of the poorest. The GDP of china in term of purchasing power parity to be the largest economy in Asia and the second largest economy in the world, followed by Japan and India as the world’s third and fourth largest economies respectively. Market Competition: As Indian retains the third largest economy of the world, and massive social and cultural influence on the television industry generates enormous competition in the television industry. India now producing diversity of television products locally, as well as international products is also there. With these competitive forces it is very hard for a new product to attract the audience, but not as much hard for a product with some extra ordinary and exceptional features, to mesmerize and accomplish the needs of the users. As compare with the other products the new and innovative product â€Å"Unique TV†can make a difference, because of its fingerprint scanner which can help the user to control and customize the profile of every individual. After the creation and deep study of international and regional scenario the producer and marketer follows second challenge to market the product with new scientific methodologies, which can effectively get the quick and excellent response of the customer. Brand Marketing: There are enumerated factors that affect the buying intentions of customers as quality of services, equity, perceived value, satisfaction, past loyalty, perceived cost of changing supplier and brand perception. Most of them variables are inter-related and they impinge upon customer purchase behaviour cumulatively. High quality products can be created without input from marketing. However, in practice, it has been established that products that make market success received market or customer research support. There are several determinants that contribute to the success of a brand. The ideas of brand marketing lead to the recognition of the research as being based on consumer perception. This leads to the question if different ethnic backgrounds impact the consumer perception of the brand strategies. Marketing Methodologies: Questionnaire Survey:- The survey questionnaire was chosen for its cost effectiveness. The telephone questionnaire allows for a sample population to be easily reached with responses documented and easily dissected using data entry and statistical analyzing methods. Because of their widespread use, questionnaires are non-confrontational to the sample population and do not force opinions or options, allowing for accurate and viable responses to be gathered with little bias or influence from the researchers or complicated research equipment. The questionnaire development will take into consideration possible defects in the question distribution and has made all attempts to use common language and word organisation that is not technical or industry based with the hopes to remove the larger concerns in relation to comprehension and cognition. However, it is important to note that in any research methodology that is dealing with human responses to qualitative or quantitative questions remains the possibility of language bias. Advertisement:- Advertising is any paid form of no personal presentation of ideas, products, or services by an identified sponsor. Most advertising media are mass media: e. g. newspapers, magazines, television, radio, billboards, etc. Thus rather than transmitting messages to one buyer, most ads communicate to thousands or even millions of buyers: this makes each contact for less expensive than personal sales presentation. Sales Promotion:- Like personal selling and advertising, sales promotion stimulates consumer buying and middlemen’s effectiveness, but with a wide variety of means. Sales promotion tactics are expected to supplement salespeople and advertising to make them more effective. Retail store window displays, product sampling, premium offers, and coupons are all examples of sales promotion. In contrast personal selling and advertising, many sales promotions are non-continuing, such as exhibits at fairs or contests. Manufacturers and retailers have substantial control over their sales promotions. Publicity:- In contrast to â€Å"Advertisement†, â€Å"Publicity†may be defined as any â€Å"Unpaid†form of non-personal presentation of ideas, goods or services. Personal selling advertising and sales promotional are all direct forms of promotion, whereas publicity is indirect: a firm cannot just go out and buy it. Publicity has been defined as non-personal stimulation of demand for a product, service, or business firm by planting commercially significant news about it in communications media. Some publicity about companies and brands is of course not solicited by sellers: indeed, it may even be negative. Conclusion: In brief we have reached on the conclusion that the most important activity in the business and to promote a brand is marketing. From above literature, it can be stated that marketing in general is based on the consumer’s perception of the brand, regional and local economical factor, social and cultural manners and the methodologies applied to market the product. The perceived quality, emotional constructs, and justification of the purchase impact the customer’s decision to purchase a brand. This research demonstrates that market research cater foci point of marketing strategy, then identifying the organizational and product’s potentials for the effective product understanding, the marketing consultant and organization should analyze the product strengths and weaknesses to cover it with appropriation. To determine the supply and demand identify the main competitors, and craft a good and competitive piece of product which can compete according to the economical and technological factors prevailed in the market. Then the identification of distribution options is to be the major decision to market the product, a great establishment of distribution channels will pertains a great proportion in successful marketing of a product. Marketing and advertisement campaigns play pivotal role in the success of any product. However, a significant amount of money, time and resources have to place behind marketing to the ethnic (or minority) â€Å"masses†and that was many years on the making when an organization advocated for that initiative, that too was looked upon as radical. Coming off the heels of that accomplishment, painting the picture of a viable affluent ethnic consumer might be easier. Ultimately, relevant, comprehensive and actionable insight will lead to informed business decisions and the implementation of marketing best practices. If the world has changed so must a brands attitude and actions towards marketing to new target audiences.
Friday, August 16, 2019
Green Tea and Weight Loss in Overweight and Obese Adults
Obesity has become a growing health issue which is associated with increased risk of chronic diseases such as coronary heart disease, hypertension, type 2 diabetes, osteoarthritis, stroke, sleep apnea, and certain cancers (Auvichayapat et al. , 2008; Maki et al. , 2009; Nagao et al. , 2005). In the United States there are an estimated 72 million overweight or obese adults (as cited in Maki et al. , 2009).Currently, the most effective treatment for obesity is a combination of reducing energy intake and increasing energy expenditure, yet the most popular treatment is pharmacotherapy (Auvichayapat et al. , 2008, Diepvens, Kovacs, Nijs, Vogels, & Westerterp-Plantenga, 2005). Recently, researchers have found antiobesity effects in green tea (Maki et al. , 2009). The objective of this term paper is to depict the claim of green tea and its effectiveness on weight loss in overweight and obese adults. Review of the Literature Overweight and Obese and Weight LossThe basic reasoning of overweig ht and obese individuals is an imbalance between energy consumption and energy expenditure (Diepvens et al. , 2005). To achieve weight loss, a negative energy balance must occur and can be achieved by decreased energy consumption or increased energy expenditure (Auvichayapat et al. , 2008; Diepvens et al. , 2005). Genetics may also be linked to obesity in several ways. Genetics may be associated with susceptibility to fat storing and the controllability of food intake (as cited in Shepherd, 2009).It has been inferred that green tea may reduce body weight and increase satiety which will positively effect body composition (Auvichayapat et al. , 2008; Diepvens et al. , 2005; Maki et al, 2008; Nagao et al. , 2005). Components of Green Tea Green tea contains two major active ingredients which may be contributed to combating obesity: catechin and caffeine (Auvichayapat et al. , 2008; Diepvens et al. , 2005). Research has suggested that green tea catechins block the enzyme catechol O-methy ltransferase, thereby stimulating the sympathetic nervous system (Auvichayapat et al. 2008; Belza et al. , 2009). The stimulation of the sympathetic nervous system may be responsible for increased thermogenesis, fat oxidation and satiety (Auvichayapat et al. , 2008; Belza et al. , 2009). Green tea catechins may also contribute to increased antioxidant, antiviral, antiplaque-forming, anticancer activities, and decreased blood pressure and total cholesterol (as cited in Nagao et al. , 2005). Research has suggested that caffeine may promote thermogenesis and fat oxidation that positively affect body composition (Auvichayapat et al. , 2008; Belza et al. 2009; Diepvens et al. , 2005). Caffeine obstructs the degeneration of intracellular cyclic adenosine monophosphate, leading to increased norepinephrine release (Auvichayapat et al. , 2008). The increased norepinephrine may lead to thermogenesis and may enhance satiety (Auvichayapat et al. , 2008). Effects of Catechin and Caffeine Supplem entation on Overweight and Obese Adults Maki et al. (2009) conducted a study to investigate whether green tea catechin intake increased exercise-induced abdominal adiposity loss in overweight and obese adults in the United States.The researchers supported previous claims of green tea catechins’ positive effect on general weight loss, but further investigation was needed to conclude that green tea catechin consumption has a positive effect on body composition and abdominal adiposity. The study was a randomized, double-blind, controlled clinical trial that took place in two clinical research sites – Bloomington, Indiana and St. Petersburg, Florida. The male and female participants were of good general health and sedentary.The participants were between the ages of 21 and 65, had a waist circumference of 87 centimeters or greater (women) or 90 centimeters or greater (men), and a total cholesterol of 5. 2 mmol/L or greater. Participates agreed to consume no more than two ca ffeinated drinks a day and avoid medication or supplements that contained caffeine or catechin. The eligible participants were randomly assigned a beverage of catechins (625 mg) or a control beverage (0 mg) per day. Both the catechin and control beverage contained the same amount of carbohydrates, sodium, as well as caffeine (39 mg).Since this was a double-blind trial the eligible participants and staff were unaware of the assigned beverages. The eligible participants were asked to maintain caloric consumption, and required to increase their activity level by attending three, one-hour supervised exercise sessions a week for a total of 12 weeks. The Maki et al. (2009) study yielded 107 participates that completed the entire trial and met the set requirements. The average age of the participants was 48 years, about one-half were males (catechin, 49. 2%; control, 55. %), and most participants were of non-Hispanic white ethnicity (91%). Maki et al. (2009) found that the catechin group e xperienced (P = 0. 079) a greater loss of body weight than the control group at week 12. This supports results of other trials (Auvichayapat et al. , 2008; Belza et al. , 2009; Nagao et al. , 2005). The results of the Maki et al. (2009) study showed no difference in percentage changes in fat mass (P = 0. 208) or intra-abdominal fat area (P = 0. 125). However, total abdominal adipose area (P = 0. 013) and abdominal subcutaneous adipose area (P = 0. 19) decreased at week 12 (Maki et al. , 2009). Maki et al. (2009) concluded that catechins (625 mg/day) may have positive effects on exercised-induced loss of abdominal adiposity. Auvichayapat et al. (2008) conducted a randomized, controlled, experimental study to investigate green tea and its effectiveness on weight loss in obese Thais. The study included 60 Thai participates who were between the ages of 40 and 60 and had a body mass index of 25 kg/m2 or greater. Forty-two participates were females and 18 were males.The participants were required to have good health history with no current or prior metabolic or systemic diseases and not currently taking prescribed medication. The participants were randomized into two groups, a green tea group and a placebo group. The participants in the green tea group consumed a 250 mg green tea (100 mg catechin) tablet after breakfast, lunch, and dinner. The participants in the placebo group also received a tablet after breakfast, lunch, and dinner containing cellulose which was identical in appearance to the green tea tablets.The participants’ heights were determined by the use of a wall-mounted ruler and body weight was determined by the use of a digital scale. Body mass index was calculated by body weight (kg) divided by height (m) squared. Body fat percentage was measured by the use of a calibrated skinfold calipers. The sum of the triceps, subscapular, and iliac skinfolds were compared based on sex and age from the Jackson study to determine body fat percentage (as cit ed in Auvichayapat et al. , 2008). Resting energy expenditure was measured by the use of the Douglas bag system by indirect calorimetry (as cited in Auvichayapat et al. 2008). The air expired by the participants were analyzed by a computerized data acquisition system from which resting energy expenditure were calculated with the use of Weir’s formula (Auvichayapat et al. , 2008). Body mass index, body fat percentage, and resting energy expenditure were measured at baseline, and during the fourth, eighth and twelfth weeks of the study. In comparison, the green tea treatment group exhibited a significant difference (P < 0. 05) in weight loss during the eighthand twelfth weeks of the study as compared to the placebo treatment group.Auvichayapat et al. (2008) concluded that green tea can increase energy expenditure and therefore increase weight loss in obese Thais. Nagao et al. (2005) conducted a random, double-blind, controlled, experimental 12-week study to examine the effec ts of catechins on body fat loss. The researchers included 25 healthy Japanese men between the ages of 24 and 46 who ranged from normal to overweight according to body mass index (as cited in Nagao et al. , 2005). The 25 participants were randomly placed into two groups, a catechins group (n = 17) and a placebo group (n = 18).The requirements for the individuals were to consume 90% of the calculated energy intake requirement, to withhold from consuming large amounts of catechins, polyphenols, or caffeine, and to maintain their current level of exercise. Anthropometric measurements and computed tomography were administered by trained physicians at baseline and every four weeks thereafter for the 12-week study. Waist circumference was measured at the umbilical level while the participants were standing in accordance with the Japan Society for the Study of Obesity (Nagao et al. , 2005).The participants’ body fat ercentages were measured by the use of a bioimpedance analyzer and skinfold caliper method. Body fat percentage and lean body mass were derived from the ratio of total body weight to body fat. The skinfold caliper method utilized measurements at the lower end of the scapula and the intermediate region on the lateral side of the arm, and the sum of the two values were recorded. The measurement of fat was calculated by computed tomography. Computed tomography imaging was performed for visceral fat measurement by utilizing FAT SCAN software developed on the method developed by Tokunaga et al. as cited in Nagao et al. , 2005). The use of the FAT SCAN software, subcutaneous fat area and visceral fat area were obtained from abdominal computed tomography image. Subcutaneous fat area and visceral fat area were summed together to obtain the total fat area. The results of the Nagao et al. (2005) study showed that the reduction in waist circumference (P < 0. 01), skinfold measurements (P < 0. 05), and total fat area (P < 0. 05) was significantly grea ter in the catechin group (690 mg) than that of the placebo group.In conclusion, catechins (690 mg/day for 12 weeks) decrease total body fat and may be useful in preventing and combating obesity. Belza et al. (2009) conducted a randomized, double-blind, controlled study consisting of 12 healthy and normal weight male participants (age: 23. 7,  ±2. 6 years). Each participant was instructed to maintain their daily dietary and physical activity habits throughout the study. The treatments being analyzed were in the form of tablets containing 500 mg green tea extract (125 mg catechins), 400 mg tyrosine, 50 mg caffeine, or placebo.Each treatment was separated by a minimum of three days. The main focus of Belza et al. (2009) was to examine the compounds tyrosine, green tea extract, and caffeine, and their individual effects on thermogenesis, appetite sensations, and ad libitum energy intake. A ventilated hood that was tested weekly to ensure reliability was used to assess resting metabol ic rates of each participant. Participants were instructed to fast the evening prior to, as well as refrain from medication, alcohol, and strenuous physical activity 24 hours before respiratory assessments.A baseline respiratory measurement was acquired for each participant during the first 25 minutes of each assessment. The assessment then continued with 30-minute intervals in which respiratory measurements were recorded for a total of four hours. Each respiratory assessment for each individual was executed on the same time of day and on an identical schedule. The participants’ appetite sensations were analyzed using the Visual Analogue Scales which included subjective questions about sensations of hunger, satiety, prospective consumption, and fullness (Belza et al. 2009). Each participant completed the Visual Analogue Scales prior to the respiratory assessment to obtain a baseline measurement, and subsequently throughout the respiratory assessment. Another test each partici pant completed was the ad libitum meal. The participants were instructed to consume the ad libitum meal at a constant pace and to terminate consumption when satiety was reached.The amount of ad libitum meal consumed was used as the assessment of ad libitum energy intake. Belza et al. 2009) found that caffeine produced a thermogenic response of 6% above the baseline assessment as compared to the placebo (P < 0. 0001). No significant difference was found for thermogenic response with the tyrosine and green tea extract treatments as compared to the placebo (Belza et al. , 2009). Belza et al. (2009) stated that too small of a sample size was tested to conclude any appetite suppressant value of the treatments administered, and additional investigation with a large sample size is needed. Diepvens et al. 2005) administered a study to investigate the effects of green tea and a low-calorie diet on resting energy expenditure and body weight in overweight females. The researchers hypothesiz ed that green tea would increase resting energy expenditure and decrease body weight. The study was an experimental, double-blind, parallel-design, placebo-controlled trial including 46 overweight females between the ages of 19 and 57 and a body mass index between 25 and 31 kg/m2. All participates were of good health and moderate caffeine-users (200-400 mg of caffeine a day).Two groups were randomly assigned to each treatment: a green tea treatment (n = 23) and a placebo treatment (n = 23). All 46 participants consumed a low-calorie diet consisting of 60% of estimated energy expenditure and consumed three tablets daily (9:00 a. m. , 1:00 p. m. , 6:00 p. m. ) of either placebo or green tea (75 mg caffeine, 375 mg catechins). Diepvens et al. (2005) utilized an open-circuit, ventilated-hood system to assess energy expenditure, as well as fat and carbohydrate oxidation.Anthropometric measurements were assessed using a digital balance (body weight) and a wall-mounted stadiometer (height) . BMI was calculated by dividing body weight in kilograms by height (m) squared. Diepvens et al. (2005) concluded that there was not a significant difference between the green tea and placebo groups in reducing body weight. Diepvens et al. (2005) contributes the low thermogenic effectiveness of green tea to the low-caloric diet because of the reduction of sympathetic activity caused by the low-caloric diet.The reduced sympathetic activity reduces noradrenalin release which is partially responsible for thermogenesis (as cited in Diepvens et al. , 2005; Auvichayapat et al. , 2008). Summary In summary, the effects of green tea on weight loss may be attributed specifically to the catechins and caffeine, the active components of green tea. The researchers found that a positive correlation occurred between the consumption of green tea and energy expenditure, fat oxidation, total fat area loss and satiety which will contribute to the prevention and reduction of obesity.Although several stu dies found that there was not a significant difference in energy expenditure, fat oxidation, total fat area loss and satiety between the green tea and control groups, there was nevertheless a difference. Perhaps with the long term consumption of green tea, the benefit will be exponentially larger. It is beneficial to note that while the consumption of green tea is not a solution by itself, it can be used as part of the process for weight loss and optimizing health for currently overweight or obese adults.References Auvichayapat, P. Prapochanung, M. , Tunkamnerdthai, O. , Sripanidkulchai, B. , Auvichayapat, N. , Thinkhamrop, B. , †¦ Hongprapas, P. (2008). Effectiveness of green tea on weight reduction in obese Thais: A randomized, controlled trial. Physiology & Behavior, 93(3), 486-491. doi:10. 1016/j. physbeh. 2007. 10. 009. Belza, A. , Toubro, S. , & Astrup, A. (2009). The effect of caffeine, green tea and tyrosine on thermogenesis and energy intake. European Journal of Clinic al Nutrition, 63(1), 57-64. doi:10. 1038/sj. ejcn. 1602901. Diepvens, K. , Kovacs, E. M. R. , Nijs, I. M. T. Vogels, N. , & Westerterp-Plantenga, M. S. (2005). Effect of green tea on resting energy expenditure and substrate oxidation during weight loss in overweight females. British Journal of Nutrition, 94(6), 1026-1034. doi:10. 1079/BJN20051580 Maki, K. C. , Reeves, M. S. , Farmer, M. , Yasunaga, K. , Matsuo, N. , Katsuragi, Y. , †¦ Cartwright, Y. (2009). Green Tea Catechin Consumption Enhances Exercise-Induced Abdominal Fat Loss in Overweight and Obese Adults. Journal of Nutrition, 139(2), 264-270. doi:10. 3945/jn. 108. 098293. Nagao, T. , Komine, Y. , Soga, S. Meguro, S. , Hase, T. , Tanaka, Y. , & Tokimitsu, I. (2005). Ingestion of a tea rich in catechins leads to a reduction in body fat and malondialdehyde-modified LDL in men. Am J of Clin Nutr, 81(1), 122-129. Retrieved from http://www. ajcn. org. libaccess. sjlibrary. org/cgi/reprint/81/1/122. pdf Shepherd, A. (2009). O besity: prevalence, causes and clinical consequences. Nursing Standard, 23(52), 51-57. Retrieved from http://web. ebscohost. com. libaccess. sjlibrary. org/ehost/ pdfviewer/pdfviewer? vid=4&hid=8&sid=44d81a55-f6d5-40b7-808f-239f2569d782%40sessionmgr10
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